Study Program [en:field:field_op:course:label]
SocEng [en:field:field_op:#allowed_values:Sociology]
Year of Study Plan [en:field:field_year_plan:course:label]
2021
Lector [en:field:field_lector:course:label]
Semester [en:field:field_semester:course:label]
4 [en:field:field_semester:#allowed_values:4]
Working Program in Ukrainian [en:field:field_abstract:course:label]
Working Program in English [en:field:field_programengl:course:label]
Додаткові матеріали [en:field:field_material_text:course:label]
code [en:field:field_corse_code:course:label]
EC2.07
degree_level [en:field:field_degree_level:course:label]
master [en:field:field_degree_level:#allowed_values:магістр]
Program of Study [en:field:field_program_of_study:course:label]
Sociology (language of instruction - English) [en:field:field_program_of_study:#allowed_values:Соціологія (мова навчання англійська) / Sociology]
Course developed in [en:field:field_course_developed_in:course:label]
2021
ECTS credits [en:field:field_ects_credits:course:label]
5.00
Course type [en:field:field_course_type:course:label]
elective [en:field:field_course_type:#allowed_values:elective]
Final control [en:field:field_final_control:course:label]
Pass-exam [en:field:field_final_control:#allowed_values:Pass-exam]
Course summary [en:field:field_course_summary:course:label]
The course involves the study of basic theories of sociology of marketing, marketing as a field of interdisciplinary analysis, basic methods of marketing research, introduces students to forms and methods of marketing in various fields, as well as mechanisms of market regulation of various spheres of public life. The application of specific methods of sociological research for marketing purposes, the potential of sociological knowledge to manage consumer relations is considered. From a practical point of view, the course will allow students to apply the acquired knowledge and skills while working on marketing projects, in particular to conduct expert evaluation of marketing strategies and technologies by means of state-of-the-art methods and approaches.
Language of instruction [en:field:field_language_of_instruction:course:label]
English
